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The Best Marketing Automation Software of 2017

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The Best Marketing Automation Software of 2017

The Best Marketing Automation Software

 

Marketing Automation’s Finest Tools

Email marketing is a great first step toward developing solid communications with your customers and prospects. But once you’ve moved past one-off messages and you’ve decided to create prolonged, personalized messages powered by customer data, it’s time to try marketing automation. No tools better exemplify the simplicity, effectiveness, and scalability of marketing automation software than our Editors’ Choice tools HubSpot and Pardot. Both offer a vast array of functionality that should suit your business regardless of how intricate your marketing strategy might be. We found HubSpot to be better equipped for small businesses that are steadily growing their marketing activity, whereas Pardot is ideal for large enterprises with complicated marketing plans already in place. We also tested eight other marketing automation tools, each of which offer some unique features that make them stand out from the field.

What Is Marketing Automation?

Marketing automation software lets you build pre-programmed email marketing sequences that don’t require manual intervention. Unlike standard email campaigns designed to make the most of a one-off message, marketing automation workflows are typically designed by using if/then branching elements that funnel contacts through a sequence based on how they interact with your marketing collateral. By using email opens, link clicks, web form submissions, abandoned e-commerce shopping carts, and a wide assortment of customer data, you can turn a simple user action into a multi-step interaction meant to guide customers from prospect status to purchase and back again.

Similar to standard email marketing software vendors, marketing automation software vendors have created workflow templates that help guide you through the automation process. This way, you don’t have to build new sequences from scratch. These templates usually start with a basic interaction, such as a “Welcome” or a “Thank you for making a purchase” message. Once a contact receives the initial email, he or she is guided through a sequence based on his or her actions. For example, if John receives a welcome message and he clicks a link to an offer, then that action automatically pulls him onto a distinct email marketing journey. Conversely, if Sally deletes her welcome message, then she may automatically be pulled off of the workflow to conserve your email output.

How complicated and how deep your campaigns run is determined by which vendor you choose. For example, Hubspot and Pardot both offer unlimited email and unlimited sequencing options. This means you can create a workflow with multiple branches for each stage of the sequence, and you can create an unlimited number of sequences (not that you would). Conversely, Zoho Campaigns is mostly designed for users who want to follow customary workflows that guide users on basic sequences. As a result, Zoho Campaigns doesn’t offer unlimited sequencing or branching. This tool is perfectly suitable for marketers who just want to make an offer after a welcome email or for marketers who want to wish people a happy birthday once a year.

SendinBlue Create New Workflow

 

Pricing and Plans

Marketing automation software is typically priced one of two ways: by the number of contacts in your database or by the number of emails you send each month. For example, the Standard Pardot plan costs $1,000 per month for email marketing, prospect tracking, lead nurturing and scoring, reporting, forms and landing pages, and standard Salesforce customer relationship management (CRM). This plan can be upgraded to two higher tiers, each of which offers additional features, plug-ins, and add-ons. However, all three Pardot plans give you capacity for 10,000 contacts.

Don’t be alarmed by Pardot’s price tag as it’s easily the most expensive tool we reviewed. Hubspot lets you store 10,000 contacts for $1,200 per month for its most Basic plan; $1,250 per month for its second-most feature-rich plan, and $2,400 for the Enterprise plan. If you don’t need that massive amount of contact storage, then you can start with 100 contacts for just $200 month.

On the lower end of the pricing spectrum, you’ll find products such as Infusionsoft, which costs $379 per month for five users; 10,000 contacts, and 50,000 emails per month. The Complete package also includes Infusionsoft’s four core feature sets (CRM, e-commerce, marketing automation, and sales automation) at no extra charge. SendinBlue and Zoho Campaigns both offer free plans for anyone who is unwilling to spend even a dime for marketing workflows. Both tools scale upward for added capacity and complexity, and each offers pay-as-you-go plans for companies just dipping their toes into email marketing and marketing automation.

Zoho Campaigns Getting Started

Unique Features

In addition to an organic integration with Salesforce, Pardot offers one of the cleanest user interfaces (UIs) and one of the largest variety of pre-built templates on the market. But its best features are designed to improve your workflows once they’ve been created. For example, you can pre-test the process of an automated program to see how it reacts. This is essentially a fire drill automation campaign to ensure your complex branching doesn’t lead to a dead end or a duplicate email. Pardot also lets you schedule social media campaigns and post in real time to Facebook, LinkedIn, and Twitter simultaneously. If you really want to manage your marketing program from within one solution, then Pardot also offers a search marketing tool that plugs into Bing, Google, and Yahoo. You can check search engine rankings, monthly volumes, and ranking difficulties as well as run competitor analysis and monitor your paid search campaigns. No other tool we reviewed offers search marketing functionality.

Pardot Engagement Branching

HubSpot heavily relies on list building to help you manage your workflows. The tool lets you shrink (or grow) your lists in the same way you would narrow down products on Amazon or eBay, a feature which is incredibly straightforward and fast. When you add a URL to a contact record, HubSpot will automatically pull in demographic information, such as the contact’s company location and number of employees. You can email a contact directly from the Contact Record, and you can make a Voice-over-IP (VoIP) call if you have turned on this paid feature of HubSpot Sales. This integration lets you log and save call information within each contact record so there is a transparent history of which marketers and sales professionals interacted with contacts. You can also schedule interactions with contacts. You won’t find these features on the other platforms we reviewed.

Hubspot - Social Media

Infusionsoft is the only drag-and-drop tool we tested, which is a nifty feature for marketers who may wish to work on touchscreens or don’t have time to deal with lengthy drop-down menus. It also provides unique tag removal that automatically pulls contacts from campaigns if they perform a certain action. For example, if contacts don’t open three emails in a row, then you can set the tool to remove all such contacts from the workflow. This way, you’re not sending messages into a vacuum. The tool also gives you the most useful real-time alert dashboard of any that we tested in this class. It lets you see every contact interaction with anyone in your database. So, if you sent an email to someone a week ago but they just opened it this second, then you’ll see their name pop up at the top of your dashboard. From this tab, you can send a follow-up email or adjust the contact’s standing within the specific workflow.

Infusionsoft - Dashboard

The Bottom Line

These are just some of the amazing features you’ll find when using marketing automation software. As a result, it’s important for you to determine your most needed features before making a purchase decision. None of the tools we tested are bad. In fact, each of them will provide you with more power than your standard email marketing platform will.

However, some are better than others, some are more expensive, and some do a better job letting you customize your workflows to suit your specific needs. In addition to these 10 tools, PCMag will continue to test marketing automation software in order to provide you with a comprehensive list of the best tools available. We’ll update this roundup in the coming months as we add to and refine our rankings.

The Best Marketing Automation Software:

  • Constant Contact

    Constant Contact Review

    MSRP: $15.00

    Bottom Line: Constant Constant Contact demystifies email marketing with its easy-to-use, professional-looking user interface. However, it was a bit glitchy in testing and somewhat stingy for the price.

     Read Review

  • Zoho Campaigns

    Zoho Campaigns Review

    MSRP: $5.00

    Bottom Line: Zoho Campaigns includes advanced features, such as auto-responders, for a low price. However, its limited templates and dated user interface hold it back.

     Read Review

  • SendinBlue
  • ActiveCampaign

    ActiveCampaign Review

    MSRP: $9.00

    Bottom Line: ActiveCampaign offers a lot of marketing features, which results in a cluttered interface, though that’s balanced by its high quality online support.

     Read Review

  • Infusionsoft

    Infusionsoft Review

    MSRP: $199.00

    Bottom Line: Infusionsoft is an easy-to-use CRM and email marketing platform geared toward small businesses. It’s not the cheapest or the most in-depth, but the goal-oriented platform succeeds at helping…

     Read Review

  • HubSpot

    HubSpot Review


    MSRP: $200.00

    Bottom Line: If you’re a startup or a growing small business, then HubSpot has designed its business with you in mind. The tool will scale with the smallest micro business to the largest enterprise, with…

     Read Review

  • Campaigner

    Campaigner Review


    MSRP: $19.95

    Bottom Line: Campaigner is a well-designed email marketing service that offers numerous advanced features and a generous free trial.

     Read Review

  • GetResponse

    GetResponse Review

    MSRP: $15.00

    Bottom Line: GetResponse is easy-to-use email marketing software. It offers many advanced features that you can try for free, including Salesforce integration and flexible auto-responders.

     Read Review

  • Pardot

    Pardot Review


    MSRP: $1000.00

    Bottom Line: Pardot is one of the best marketing automation tools on the market. It packs a breadth of wonderful features into a system even a novice marketer can use. If you can afford its high price, t…

     Read Review

  • Act-On

    Act-On Review

    MSRP: $900.00

    Bottom Line: Act-On does it all. It’s an expensive marketing automation platform but, if you value marketing insights to drive better CRM, social media, and search marketing tactics, then you’ll want to …

     Read Review

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Porsche launches a car subscription service

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Porsche launches a car subscription service

Porsche will start a “subscription service” for customers that could give them access to a number of their sports cars and SUVs, from $2,000 per month.

Porsche Passport will start in November in Atlanta, the German company’s North American affiliate announced Tuesday. The automaker calls it a “white-glove” service intended to give users app-driven access to a different Porsche on a flexible schedule.

The pilot program being rolled out in metro Atlanta first is made possible through Clutch Technologies, LLC, which is part of the company’s Strategy 2025 that wants to cater to, “customers’ desire to experience our sports cars,” Porsche Cars North America president and CEO Klaus Zellmer said in a news release. Expansion into other markets will be determined after feedback from Atlanta customers, a company spokesperson told The Verge on Tuesday.

A $2,000-per-month Porsche Passport membership would give customers access to models such as the 718 Boxster, the 718 Cayman S, and six other Porsche models; the more expensive $3,000-per-month plan gives a user the ability to drive one of 22 models, such as a Cayenne E-Hybrid.

A subscription to Porsche Passport covers vehicle tax and registration, insurance, maintenance, and detailing. There is a $500 activation fee at first and a credit check, but Apple iOS and Android users can then download the app and schedule same-day or future vehicle exchanges through the Porsche Passport app.

Porsche Passport now stands between fellow Volkswagen Group’s Audi on Demand service that currently operates in San Francisco as sort of a concierge rental service, as well as the subscription plan Care By Volvo. The Swedish automaker plans to debut that early next year with the new XC40 SUV, which will bundle insurance, maintenance, and washing into one flat fee with the car.

And for Porsche’s well-heeled customers, jumping into a different Porsche every day may seem like a perfect fit.

Published at Tue, 10 Oct 2017 20:51:40 +0000

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Xiaomi Mi MIX 2 Bezel-Less Phone to Launch in India Today: How to Watch Live

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Xiaomi Mi MIX 2 Bezel-Less Phone to Launch in India Today: How to Watch Live

Bezel-less smartphones are arguably the biggest trend in the smartphone market right now, and Xiaomi Mi MIX 2, the successor to the smartphone that started it all, will launch in India today. The launch event is expected to kick off at 12pm IST, and as always, Gadgets 360 will have live updates from the event, and full details about Mi MIX 2 price in India, release date, and everything else. The smartphone has already been confirmed to be a Flipkart-exclusive, though it will obviously be available directly from Xiaomi as well.

To recall, the Mi MIX 2 was launched in China last month alongside the Xiaomi Mi Note 3. Notably, the Mi MIX 2 India launch will be the first premium smartphone the Chinese firm has brought to India since the Xiaomi Mi 5 back in March last year.

Xiaomi Mi MIX 2 price in India

The Xiaomi Mi MIX 2 was unveiled in three RAM and storage variants – 6GB RAM/ 64GB storage at CNY 3,299 (roughly Rs. 32,300), 6GB RAM/ 128GB storage at CNY 3,599 (roughly Rs. 35,300), and 6GB RAM/ 256GB storage at CNY 3,999 (roughly Rs. 39,200). The company had also unveiled the Xiaomi Mi MIX 2 Special Edition 8GB of RAM, 128GB storage, and a full ceramic body, at CNY 4,699 (roughly Rs. 46,000). However, this last model is unlikely to be launched in India, at least on Tuesday – as it has yet to go on sale in China, where it will be made available to buy in November. Price in India of Xiaomi Mi MIX 2 is likely to be similar to what we saw in China.

Xiaomi Mi MIX 2 features

As for the features, the Xiaomi Mi MIX 2’s biggest highlight is, of course, its bezel-less display. It sports a 5.99-inch full-HD (1080×2160 pixels, 18:9 aspect ratio) LCD display with a pixel density of 403ppi and support for DCI-P3 colour gamut. There is no ‘upper lip’ above the display, and the front camera has been relegated to the ‘bottom lip’, a design decision that Xiaomi had used with the last Mi MIX as well. The smartphone is lighter, smaller, and thinner than its predecessor. Featuring a ceramic body, the smartphone has a frame built out of 7-Series aluminium apart from an 18K gold plated camera ring. Another major highlight is ‘hidden sound-guided speaker’ that resonates sound through the display and frame, completely hiding the speaker itself. Finally, the company is also touting facial recognition technology for unlocking the smartphone.

Xiaomi Mi MIX 2 specifications

Apart from the display, which we have already detailed, the regular edition of the Xiaomi Mi MIX 2 specifications include dual-SIM support (Nano-SIM), a Snapdragon 660 SoC, 6GB of LPDDR4x RAM, dual rear camera setup (two 12-megapixel sensors, one with an f/1.8 wide-angle lens and the other with an f/2.6 telephoto lens, offering 4-axis OIS), a 16-megapixel front camera with 2-micron pixels, up to 128GB of inbuilt storage that isn’t expandable via microSD card, and a 3500mAh battery. Connectivity options include 4G VoLTE, dual-band (2.4GHz and 5GHz) Wi-Fi 802.11c, Bluetooth v5.0, GPS/ A-GPS, and USB Type-C. Sensors on board include accelerometer, ambient light sensor, digital compass, gyroscope, an infrared sensor, and proximity sensor. It measures 152.6×73.95×7.6mm and weighs 163 grams.

Published at Tue, 10 Oct 2017 05:11:12 +0000

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Amazon drops Echo Show price by $30

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Amazon drops Echo Show price by $30

Amazon has dropped the price on its flagship Echo Show by $30, taking it from the original $229.99 to the new $199.99.

The price drop comes shortly after the launch of new Echo products, with an updated Echo, and two new Echo devices, the Echo Plus and the Echo Spot.

The Echo Show was launched a few months back and was the first Echo device with a display. Along with having all the features of the regular Echo, the Echo show also has the ability to play back videos from various services, as well as make video calls to other Echo Show users. However, recently, Google famously blocked access to YouTube from the Echo Show, citing violation of terms of service, and the service has not been restored yet.

Source

Published at Mon, 09 Oct 2017 22:45:01 +0000

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10 VR Android Apps to Experience Virtual Reality – Best Of

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10 VR Android Apps to Experience Virtual Reality – Best Of

Virtual reality is an experience in itself where virtual becomes real. For example, with VR, you can experience movies rather than just watching them. With the growing popularity of virtual reality, different manufactureres have launched VR headsets in the market, each with its own special features.

Control VR: Turn Your Hands Into A Virtual Reality Controller

Control VR: Turn Your Hands Into A Virtual Reality Controller

Virtual reality is slowly becoming more mainstream with technology such as the Oculus Rift getting the attention of…Read more

However, no matter how cool your VR device is, it can be enjoyed to its full potential only if you have the right content, which is, unfortunately, not easy to find. That’s why, in this post, I am showcasing the Android apps to give you the best content so you can thoroughly enjoy your virtual reality device.

Cardboard

The must-have Google’s official Cardboard app is targeted at owners of Google Cardboard. Though the app is more a portal for apps and videos rather than a content store, yet it packs some experiences unavailable elsewhere. It’s a hub for VR games, apps, animations, videos and more.

Cardboard by Google

Cardboard app showcases a variety of virtual reality content from all over the web, and also lists and plays your own phone’s videos. Moreover, using this essential app, you also get quick access to the other VR apps installed and available on your Android device.

Some of the exciting experiences offered by Cardboard app are:

  • Earth: Experience glimpses from Google Earth and glide virtually across various cities.
  • Exhibit: View numerous cultural artifacts with info on different aspects of these objects.
  • Tour Guide: Enjoy Versailles from the eyes of a local guide while relaxing in your bed.
  • Photo Sphere: Explore the photo spheres captured by you on a big virtual screen.
  • Arctic Journey: Fly around the Arctic, see the amazing northern lights and lots more.

YouTube VR

If you’re a YouTube fan with a VR headset, then this app is just for you. It allows you to experience YouTube videos on big screen using virtual reality.

YouTube VR

This app re-imagines YouTube as a 3D world and turns the whole platform into an immersive virtual reality experience. Thus the app lets you watch any YouTube video, channel and creator using a Daydream View compatible headset.

This app is especially built for VR fans and features the following:

  • Browse and watch every single video on YouTube in VR mode (supports 3D videos, 360 videos as well as standard, traditional rectangular videos).
  • Browse and view videos and playlists from your comfortable, lean-back position as the videos stay in front and center in the virtual reality screen.
  • Experience spatial audio while watching the videos where in depth and distance play a role depending on where you look, giving you a superb playback.
  • Enjoy a single signed-in experience that allows browsing through your subscribed channels, favorite videos, playlists, watch history and more.

VaR’s VR Video Player

If you’re looking for a video player for 3D videos and virtual reality content, then VaR’s VR Video Player is the right app for you. It’s full of helpful features and is capable of playing a variety of VR content including 180° and 360° videos.

VaR’s Video Player

With an intuitive interface and highly configurable player, it helps you enjoy a highly immersive virtual reality experience using just a Cardboard-compatible VR headset.

The player provides you following cool features:

  • Plays numerous video formats including popular ones like full-HD MP4 videos.
  • Lets you configure various display parameters such as eye distance, lens correction, zoom level, contrast, color saturation, and more.
  • Supports various playback modes such as stereoscopic side by side, stacked, 180° and 360° videos, 180° or 360° panoramas and ordinary videos.
  • Supports subtitles and auto-detects subtitle files (.srt).
  • Features accurate head tracking for spherical videos, and static and float modes for non-spherical videos to provide you immersive virtual reality experience.

Expeditions

If you love to explore new places, then Expeditions is an awesome app especially for you. Built by Google the search giant itself, it’s specifically a VR teaching tool to guide a group of explorers or a classroom on virtual trips. You can also use this app to join virtual trips from anywhere in the world.

Expeditions

The app offers over 200+ expeditions, giving you a worthwhile experience using your VR headset. You can tour around numerous destinations, landmarks, landforms, waterscapes, and lots of other places in the universe including outer space.

Below are some of the must-try features of Expeditions:

  • Choose from an ever-expanding offering of expeditions.
  • Guide groups of locally connected people (friends, students, etc.).
  • Explore with group of friends an immersive VR environment where the playback is synced across all people’s devices.
  • Works without a VR headset wherein it shows you the expeditions in a 2D magic window (using a 360° mode).
  • Internet connectivity is not required, if the guide has already downloaded an expedition and everybody is connected over same Wi-Fi network.

Fulldive VR

Fulldive VR is a user-generated virtual reality platform that lets you access tons of VR content from across the web. It has a built-in VR video player and a VR browser to browse online content, and supports viewing VR videos directly from YouTube.

Fulldive VR

This app even provides a VR Camera feature to click virtual reality images, and offers a marketplace to explore and download VR images, games and apps. It also works as a social platform to follow your pals, share your favorite VR images and videos, etc.

Here is a list of some unique features of Fulldive VR app:

  • VR 360 Photo Gallery allows to collect, store and view 360° photos.
  • Lets you search for new and popular apps, games and videos easily.
  • Compatible with various VR headsets including Google Cardboard and Daydream.

Discovery VR

Do you watch Discovery channel on your TV? If yes, you already know that Discovery is full of interesting programmes showing you beautiful aspects of our Mother Earth. Discovery VR app brings the same awesome experience in the form of fascinating virtual reality stories.

Discovery VR

One of the biggest entertainment providers, Discovery offers exclusive behind-the-scenes clips, and adventures of our beautiful planet through its VR app. The app gives access to some awesome content like:

  • Exclusionary content from your favorite shows like Gold Rush, Survivorman, etc.
  • Underwater explorations like the shark-infested shipwrecks.
  • Experience dazzling festivals and ceremonies of our planet.

Sites in VR

If you wish to travel across the world and visit wonders of architecture right from your home, then check out Sites in VR. With this app, money and time constraints can’t stop you from following your heart to check out interesting places and monuments.

Sites in VR

It provides virtual tours of landmarks around various countries like Turkey, Egypt, Saudi Arabia, Morocco, Kuwait, Yemen, Macedonia, Belgium and France.

Using this app, you can do many wonderful things like:

  • Explore more than a thousand 360-degree panoramic images.
  • Examine the marvels of Islamic architecture and visit mosques, tombs, palaces of sultans, museums, castles, parks, religious sites, ancient cities and more.
  • Its 3D Panoramas feature projects normal panoramas on a distant sphere, making them as easy for you to watch as immersing in stereoscopic panoramas.
  • The app also works without a VR headset and displays content directly on your mobile, which you can move around to see the environment from different angles.

VR Player – Virtual Reality

VR Player is a very easy-to-use virtual content player. It creates an immersive and 3D side-by-side view for you to enjoy virtual content using a VR headset. It’s compatible with all types of Cardboard compatible headsets like VR Box and Google Cardboard, etc.

VR Player

VR Player has the following complelling features:

  • Plays almost all the popular video formats including MP4.
  • Supports displaying moving subtitles along with the VR playback.
  • Works without gyroscope, hence works even with cheap phones.
  • Enables you to take a snapshot of the VR content you are watching.

Samsung VR

If you own a Samsung smartphone then the Samsung VR app is your gateway to 360-degree virtual reality content. Its content is playable using your Samsung Gear VR headset and features numerous immersive videos and new content daily from biggest entertainment channels. However, do note that this app is compatible with Samsung devices only.

Samsung VR

This app offers following features to Samsung users:

  • Browse the continuously growing library of 360-degree video content.
  • Discover, search, download and even upload virtual reality content.
  • Play any video directly on your Samsung device without a Gear VR headset and explore the virtual world by moving your phone left/right or using touch navigation.

Bonus: 3 More!

Cardboard Camera

This list is incomplete with the Google’s own Cardboard Camera. It’s one of the best VR apps for taking VR photos and building your own VR content. With this app, you can click 360-degree rotatable photos of your precious moments in life, making them ready to be re-lived any time, any where.

Cardboard Camera

The app uses your phone’s camera to take a three-dimensional photo via a panoramic circle around you. Moreover, you can add short narration or background sound for making the clicks more lively. These VR photos can also be shared with your friends and family members.

VR Cinema for Cardboard

VR Cinema for Cardboard is a simple app that lets you enjoy movies and videos on any compatible VR headset such as Google Cardboard, Oculus Rift, Homido or others.

VR Cinema

This app supports playing any MP4 video like virtual content using split screen mode, giving you an excellent VR experience. Moreover, this app also features VR Camera that helps you shoot VR videos using your phone’s front camera.

Insidious VR

Do you wish to experience some horror? Inspirited from the film Insidious Chapter 3: Into the Further, Insidious VR provides a scary-full experience through the eyes and guidance of Elise Rainier (acted by Lin Shaye). From the very outset, it tries to frighten you to your every breath by making you encounter the horrors of the afterlife.

Insidious VR

However, this interesting, horrible experience can only be enjoyed on Cardboard compatible devices.

Wrap up

Are you still waiting to try these apps? Just select your favorite one and download it now, and enjoy a package of virtual reality from the comfort of your home. And while experiencing all the fun using these virtual reality apps and your VR headset, please do remember to mind your body movements to avoid any possible mishappening.

Which is your favorite VR app to enjoy without limits? Can you suggest some more interesting apps? Please don’t hesitate to share with us through the comments.

Forget VR and AR, Mixed Reality is The Future

Forget VR and AR, Mixed Reality is The Future

A lot of tech consumers immediately jumped into the bandwagon that was Pokemon Go as its much-awaited release…Read more

Published at Thu, 05 Oct 2017 10:02:29 +0000

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ApplicationsTechnology

A cartoon Mark Zuckerberg toured hurricane-struck Puerto Rico in virtual reality

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A cartoon Mark Zuckerberg toured hurricane-struck Puerto Rico in virtual reality

Mark Zuckerberg put on an Oculus Rift this afternoon and used Facebook’s new virtual reality platform, Facebook Spaces, to transport himself to Puerto Rico, the Moon, and his house. He broadcast the moment live on Facebook in what turned out to be a rather strange demo of a social platform that doesn’t have a clear use yet. In particular, Zuckerberg’s choice of locations emphasized just how odd it’ll be to watch other people in any sort of serious situation in virtual reality.

Zuckerberg’s first stop, along with Facebook social VR chief Rachel Franklin, was to Puerto Rico, where he stood in front of a 360-degree video from NPR documenting the aftermath of Hurricane Maria. He used the opportunity to discuss what Facebook is doing to aid relief — matching donations, sharing data with the Red Cross — but it was all pretty strange to watch for what perhaps should have been an obvious reason: Zuckerberg was represented by a floating cartoon character.

Live from virtual reality — teleporting to Puerto Rico to discuss our partnership with NetHope and American Red Cross to restore connectivity and rebuild communities.

Posted by Mark Zuckerberg on Monday, October 9, 2017

Cartoon avatars make plenty of sense for the typical use of Facebook Spaces, which is mostly just meant as a digital hangout spot for early adopters of the Oculus Rift. But it clearly isn’t an ideal way to discuss hurricane relief efforts, particularly for a Silicon Valley billionaire doing his best to stay in touch Americans outside of the tech world. It made lines like, “It feels like we’re really here in Puerto Rico,” stand out for clearly being so far off from the actual experience, even though NPR’s reporting may well start to convey an idea of what it’s like.

After discussing Facebook’s contributions to Puerto Rico relief efforts, Zuckerberg and Franklin then transported themselves to the Moon and later to Zuckerberg’s living room, to see his dog. The stream also dropped out at one point and they had to start over again.

Live from virtual reality part II — teleporting to space with Beast.

Posted by Mark Zuckerberg on Monday, October 9, 2017

Facebook released Spaces in April after debuting the platform a year ago, at the Oculus Connect conference. His livestream today comes just days before the fourth annual Oculus Connect, which kicks off on Wednesday. A keynote is planned for 10AM PT that day, and today’s broadcast suggest that Facebook likely has some news in store for Spaces.

(Why?)

Published at Mon, 09 Oct 2017 23:20:59 +0000

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De juiste thin client technology kiezen

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@mk_elt
By eltpics on 2011-05-24 14:45:30
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Thin client terminal services worden steeds geliefder bij bedrijven en overheidsinstanties. Maar voor de keuze van de juiste thin client technology is het belangrijk om al voor de evaluatie te weten hoe veel en welke thin client terminal services via thin client terminal server beschikbaar moeten zijn.

Kiezen van thin client terminal server en thin client terminal services

Thin client terminal services verbinden de gebruiker met een thin client terminal server, zodat centrale toepassingen en virtuele desktops kunnen worden gebruikt. De klassieke thin client terminal server gebruikt Remote Desktop Services, dus de thin client terminal server-service van Windows Server – of andere oplossingen; voor het beschikbaar maken van thin client terminal services dienen Citrix XenApp / XenDesktop en VMware Horizon.

Kiezen van de thin client technology

Essentiële evaluatiecriteria voor de selectie van de thin client technology worden gevormd door de kwaliteit van de Remote Management-oplossing en het gewenste beveiligingsniveau. De grootste potentiële besparingen die een thin client technology met thin client terminal server kan bieden ten opzichte van een pc, liggen ten slotte bij een blijvende verlaging van de beheerkosten dankzij de thin client terminal services met tot 70 procent. Het onderwerp beveiliging kan worden onderverdeeld in verbindingsveiligheid voor de thin client terminal server, netwerk en gegevens, USB-controle, gebruikersverificatie bij de thin client terminal services en beveiliging tegen diefstal.

Vereisten die de gebruiker stelt aan de thin client technology

Ook om rekening te houden met vereisten die de gebruiker stelt aan de thin client technology is vooraf grondig onderzoek nodig. Na evaluatie en keuze van thin client terminal server, thin client terminal services en de thin clients of zero clients moeten geselecteerde gebruikers uit typische gebruikersgroepen gedurende langere tijd met de thin client werken. Daarnaast moeten de thin client terminal server en de eindapparaten ook met de benodigde randapparatuur worden getest.

Uitrol van thin clients

Voor productief gebruik moeten thin client terminal server en netwerkinfrastructuur perfect functioneren. Anders riskeert het bedrijf negatieve gevolgen voor de gebruikersacceptatie voor de thin client terminal services. Voor een naadloze go-live is het verder belangrijk dat de gekozen thin client technology de mogelijkheid biedt van centrale voorconfiguratie aan de hand van hoofd- en subprofielen die ook op groepsbasis via het netwerk kunnen worden toegewezen. Deze eigenschap heeft bijvoorbeeld de IGEL Universal Management Suite (UMS), die bij elke thin client, zero client en softwarematige thin client van IGEL wordt meegeleverd.

Zero touch deployment maakt het verschil

Een thin client technology die zorgvuldig is gekozen en zichzelf na aansluiting op het netwerk zelfstandig aan de hand van centraal opgeslagen profielen configureert voor toegang tot thin client terminal services, tilt de flexibiliteit van de clientinfrastructuur naar een hoger niveau. Geen wonder dat bij de meeste bedrijven na de komst van de eerste thin client het aantal gestaag toeneemt. Dan weet het bedrijf dat de thin client terminal services via de thin client terminal server ook echt efficiënt naar de gebruiker worden gebracht. Een bewijs voor het succes van de thin client technology.

Bekijk meer informatie over prep Thin Client Management, bezoek de website op: https://www.igel.com/nl/
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